Social Media Assets

BC Hydro sought to boost its social media presence to connect with a wide audience in British Columbia. The aim was to raise awareness of energy conservation, support green initiatives, and foster community engagement. To achieve this, BC Hydro teamed up with us to create eye-catching motion graphics and illustrations for their social media campaigns.

Services

Motion Graphics & Illustrations

Client

BC Hydro

Year

2021

Approach:

Concept Development: We collaborated closely with BC Hydro’s marketing team to understand their messaging goals. Our team conducted research on audience preferences and trends to inform the creative direction.
Illustrations and Motion Graphics: We developed custom illustrations and motion graphics that incorporated BC Hydro’s color palette and visual style. Each campaign featured animated characters, dynamic infographics, and storytelling techniques to convey key messages engagingly.
Content Strategy: We produced a series of themed content, including:
- Seasonal Tips: Animated videos showing how to save energy during summer and winter months.
- Educational Series: Short animations explaining renewable energy sources and BC Hydro’s initiatives.
- Community Highlights: Illustrated videos showcasing community projects funded by BC Hydro.
Platform Optimization: Content was tailored for various social media platforms, including Instagram, Facebook, and Twitter, ensuring optimal engagement through platform-specific formats.

Results

Increased Engagement: The motion graphics consistently outperformed static posts, with an average engagement rate increase.

Enhanced Brand Perception: Surveys indicated that audiences found BC Hydro’s social media presence more informative and visually appealing.

Educational Impact: Energy-saving videos were widely shared, contributing to increased community awareness and participation in BC Hydro’s conservation programs.